Advertising Agency - Reason Why Your Ad Sounds Like an Ad!

Your ad is full of phrases and clichés that are used in other ads. That is why it sounds like an ad. This in fact is a dead give away; honestly now! For starters, if it sounds like an ad, it probably is an ad and their attention will be shifted to something else. They might hear the ad and even if they do hear the ad, they will not remember where it came from and they aren't going to care enough to make the decision to buy from you. Why? Because there was nothing captivating or unique enough to grab their attention long enough for those sales call or inquiry call.
You are altering the ads too often. A company may let a spot run 20-30 times before you change your message, but once the customer notices the change, they soon realize that it's an ad. So rather, run your spots long enough for the customer to get familiar, and even comfortable enough to let the actual message sink in. Why is this so, it has been studied and confirmed that people only start responding to anything that is either advertised or presented to them after about the 5th to 8th time. Our brains weigh everything that comes to it; we might give these massagers a score of 1 to 10. If it is 10 we will probably act on it right away and if it's a 1 we will let it slide. But if info is presented persistently, the brain starts to take notice of it and will give it a higher score after a while.

What Is Search-Engine Optimization? The Basics of SEO

Recently a long-time business associate of mine asked, "Why in the world are you doing SEO? You're a writer." I laughed at first but, after thinking about it, realized that some people in the advertising business (and other businesses) still don't understand what search-engine optimization is all about.

SEO is, yes, mostly writing.

That's because Google and other search engines are continually sifting through the text on your website in order to determine what your pages are about. It's the main way they determine your SERP (search engine results page) rank. And ultimately the way your website is found in organic search results--organic, meaning the way a search engine naturally finds you, without you driving traffic to your site through web advertising or word-of-mouth, etc.

Great organic search results are vital to a business, as the attention span of consumers get shorter and shorter every day. Rarely will a consumer even venture to search page two in their quest to find a product or company online.

The Importance Of Testing Your Adverts

Few people, even the experts, get their advertising spot on the first time around. There are so many variables that affect the response you get that you need to experiment and test different options to find out what works best. You wouldn't order merchandise from suppliers and pay for it without checking the order would you? So why do that with your marketing and advertising?
What Is Your Advertising Return?
The main test for advertising is: Is it giving you a return on your investment? Is the advert making a profit? For example, if I look at one form of advertising and I see its costing me £400, I may think that's a lot of money. But if it shows that that advert is in fact bringing in £2000 worth of business, then the cost is worth it. If, however, it brought in less than £400 worth of business, then I may need to rethink it.
If you are considering a new publication or advertising medium then you need to work out what return you need to break even. If you have an offer for say £59, how many do you need to sell to cover the costs of your advert? It's simple maths. If the advert costs £300, then you would need to make at least five sales. You also need to ask yourself the questions: What if I don't make that many sales or none at all? Do I then still have the money to pay for the advert? Can I afford to waste the money if the advert doesn't work? Keep in mind that you need to be able to absorb the loss if it doesn't work out. Whenever possible, try to avoid taking risks that could damage your business.